"Being a good company doesn’t matter when things go well, but it can be the difference between life and death when things go wrong."
"The only thing that keeps an employee at a company when things go horribly wrong—other than needing a job, which isn’t so applicable in the current macro environment—is that she likes her job."
"Things always go wrong."
"In technology companies, when the employees disappear, the spiral begins: the company declines in value, the best employees leave, the company declines in value, the best employees leave. Spirals are extremely difficult to reverse."
"Being a good company is an end itself."
“Every GO employee that I’d ever met counted GO as one of the greatest work experiences of their lives. The best work experience ever despite the fact that their careers stood still, they made no money and they were front-page failures. GO was a good place to work. This made me realize what an amazingly effective CEO Bill [Campbell] was.
Apparently, John Doerr thought that too, because when Scott Cook needed a CEO for Intuit, John recommended Bill even though Bill lost a ton of John’s money at GO. And for years, everyone who ever came into contact with GO employees knew what Bill was about. He was about building good companies.
If you do nothing else, be like Bill and build a good company.”